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Internet use has been accelerated over past years and become an integral part of the transfer of information and communications both in the private and public sectors.
Use is varied from random surfing, community and chat activities, electronic mail, trade (shopping for products, information about businesses, market surveys), data search and participation in forums. Hundreds of thousands of people express their opinions about various topics presented on the Internet, for example, television programs, current affairs, and forums on different topics etc. The subject of Internet surveys is very developed and there are even companies that trade on the US stock exchange in this field. Panels have been established in the US and Europe where panel respondents have amounted to millions of people. Internet opinion polls and surveys may be performed in the following two ways: By answering surveys on the front page of site portals – n this way the appeal is not directed at a specific segment in the population, rather all those surfing the site. Surveys and polls that are distributed via e-mail A prerequisite for this method is to establish a business or consumer panel. |
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