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- Speed and efficiency: Data collection is performed on a target audience (panel population) recruited for this purpose, and accessible at all times. In this way, the lack of response problem weighing on the management of telephonic surveys or other types is easily solved. Data collection is carried out on a larger scale, during less time, with no reliance on the amount of telephones or surveyors and without time or space limitations, saving time and supervision of the entire survey.
- Improved data collection: Panel populations respond to surveys cooperatively, in their own free time. The fact that panelists read the text without time limitations or misunderstandings resulting from lack of communication during a telephone interview allows for better concentration and thus improves the reliability of the answers. In addition, quality control mechanisms are integrated into the system in order to filter unreliable answers.
- Cost reduction: Internet web surveying guarantees significant cost reductions. It puts an end to: hiring and training surveyors, phone expenses, office space, assigned computer systems, and everyday expenses that are inherent in the traditional opinion polls industry. The most considerable savings are achieved during sectarian surveys, which cannot be executed at reasonable cost using traditional methods.
- Accessibility: Quick access to specific target populations that are difficult to reach, for example: certain age groups, students, soldiers, religious people, mothers in general and small children in particular, housewives, etc. Likewise, populations characterized by habits and certain life styles: smokers, vegetarians, organic food consumers, sport enthusiasts etc. All this and more at the identical price to a regional representative sample.
- Free-time response: The panelists’ ability to answer surveys any time and place they chose - the freedom encountered during the entire process and exposure to new products - makes it an enjoyable experience. Answers will be more natural and surveys more reliable than with traditional methods.
- Multimedia surveys: Multimedia files such as video-clips, songs, advertisements (video / voice), pictures and presentations, can be integrated into questionnaires for illustration purposes. The number of people surveyed that are also exposed to these elements, may be increased without budget restrictions. At present, feedback connected to multimedia files only exists for a small number of respondents due to budget limitations.
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